Telling Someone to Sell With 'More Energy' Teaches Them Nothing

Asking someone to have more energy or more confidence when serving a customer or presenting a product teaches nothing, since each person interprets those terms differently. Training built only on vague adjectives takes much longer to produce a change, if it ever does, since the person being trained doesn’t actually know what to do with their own voice or body in that moment. Describing concrete, observable behaviors instead is what speeds up training for anyone who needs to sell or serve customers well.

Listing the vague adjectives commonly used in training, more energy, more confidence, more friendliness, and translating each one into specific physical actions, speaking louder, speaking faster, keeping shoulders back, looking straight at the camera or the customer, turns an abstract goal into something a person can actually practice. Training the team using only these concrete instructions, asking someone to repeat the specific action until it becomes natural rather than repeating the vague concept and hoping they figure it out alone, is what makes the difference land.

Recording and reviewing the service or presentation afterward, and pointing out exactly which specific behavior already improved and which still needs work, keeps the feedback loop in the same observable terms the training itself used. This method removes the ambiguity that usually stalls learning, and it cuts the time it takes to train anyone toward selling or serving well.

Flow Border supports teams learning to sell and serve through concrete, practicable behavior.